Iris Clothings buys 51% of Infinia Lifestyle, pushing into athleisure beyond core kidswear
Kidswear firm Iris Clothings has acquired a 51% controlling stake in athleisure brand Infinia Lifestyle, marking a strategic expansion into the fast-growing men's and women's athleisure segment beyond its established children's apparel base.
Kidswear firm Iris Clothings acquires a 51% stake in athleisure brand Infinia Lifestyle, marking its strategic expansion beyond core kidswear into the fast-growing men's and women's athleisure segment.
Why this matters
The athleisure acquisition extends Iris Clothings' recent expansion drive, following its DOREME newborn gifting launch and quick commerce rollout in Bengaluru and Hyderabad, as the stock nears 52-week highs.
Retail-company signals are accelerating, up +708300% QoQ.