IPL 2026 hits record 1.1B reach as 125 new advertisers pile into JioStar inventory
JioStar says TATA IPL 2026 reached 1.1 billion viewers across TV and digital, with 500M TV viewers, CTV reach up 25% and regional watch-time up 42% YoY. 125 new advertisers, 22 digital and 16 TV sponsors signed on, signalling sustained ad-spend pull from consumer and retail brands.
JioStar says TATA IPL 2026 reached 1.1 billion viewers across TV and digital, with 500M TV viewers, CTV reach up 25% and regional watch-time up 42% YoY. 125 new
ET Small Business · 5/15/2026, 7:15:46 AM · Ask about this →