Indriya pushes to 100 stores, bets on diamonds to crack India's top-three jewellery club
Aditya Birla's Indriya, now at 82 stores, targets 100 by year-end as it sharpens its diamond play with SparkleScope, an in-store sparkle evaluation tech. The brand is positioning for a top-three slot in Indian jewellery within two years.
Aditya Birla's Indriya jewellery brand, now at 82 stores, targets 100 stores this year and aims to become a top-three Indian jewellery brand. It is sharpening its diamond play, launching SparkleScope, an in-store diamond sparkle evaluation technology.