Indriya CEO flags strong demand rebound as Aditya Birla jeweller eyes top-3 status by 2030
Sandeep Kohli says jewellery demand recovered sharply over recent weeks amid wedding season, despite customs-duty-led price hikes. Now at 81 stores across 40 cities, the Aditya Birla brand targets top-3 jeweller status by 2030, betting on Gen Z design and in-store experience while 45-55% of sales come via old-gold exchange.
Indriya CEO Sandeep Kohli says jewellery demand rebounded strongly amid wedding season after customs-duty-driven price hikes. The Aditya Birla brand, now in 81 stores across 40 cities, targets top-3 jeweller status, focusing on Gen Z design and in-store experience.