Indian Startups Raise $72 Mn This Week; D2C Leads With Purple Style Labs, Aukera
Weekly roundup: D2C/ecommerce led at $28.9 Mn, headlined by Purple Style Labs' $17 Mn debt and jewelry brand Aukera's $10 Mn debt raise. Cult.fit filed its IPO DRHP (₹950 Cr fresh issue), RentoMojo's IPO cleared (₹150 Cr), and fresh-produce Origin Fresh is raising a $10 Mn Series A to expand retail.
Weekly Indian startup funding roundup: D2C/ecommerce led with $28.9 Mn including Purple Style Labs ($17 Mn) and jewelry brand Aukera ($10 Mn). Cult.fit filed IPO DRHP; RentoMojo IPO cleared; fresh-produce Origin Fresh raising $10 Mn to expand retail.
Why this matters
Purple Style Labs headlines the week's D2C funding with a $17 Mn debt raise, reinforcing the segment's lead as retail brands stack debt alongside IPO filings from Cult.fit and RentoMojo.
Retail-company signals are accelerating, up +719300% QoQ.
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- Inc42 — Same time