Purple Style Labs Raises ₹162.5 Cr Debt as Pernia's Pop Up Shop Clears SEBI IPO Hurdle
Pernia's Pop Up Shop parent raised ₹162.5 Cr ($17 Mn) in debt across 14 NCD tranches after SEBI cleared its ₹660 Cr IPO. Proceeds fund offline experience-centre expansion despite an FY25 loss of ₹189 Cr and ₹363.3 Cr in lease liabilities.
Purple Style Labs, parent of luxury fashion retailer Pernia's Pop Up Shop, raised ₹162.5 Cr in debt across 14 tranches after SEBI cleared its ₹660 Cr IPO, with proceeds earmarked for offline experience-centre expansion across India.
Why this matters
Purple Style Labs is doubling down on offline experience-centre expansion while pursuing a public listing, layering fresh debt onto sizeable FY25 losses and lease obligations ahead of its ₹660 Cr IPO.
Retail-company signals accelerating at +705100% QoQ.
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