Indian shoppers turn to digital platforms to buy foreign brands, Meta-Kantar finds
A Meta-Kantar report shows Indian consumers increasingly discovering and purchasing foreign brands through social commerce, messaging apps and influencer content, replacing overseas trips and physical stores for cross-border shopping.
A Meta-Kantar report finds Indian consumers increasingly buying foreign brands via digital platforms, using social commerce, messaging apps, and influencer content for cross-border discovery and purchase, replacing overseas trips and physical stores.