Reliance Retail launches WhatsApp-JioMart grocery shopping across 260 towns

Isha Ambani unveiled WhatsApp-JioMart chat-based grocery ordering at RIL's AGM, spanning 260 towns and 2,500 stores handling 6 lakh daily orders. Reliance also flagged an FMCG push targeting HUL, Dabur and Nestle, plus a five-year plan to onboard one crore merchants.

— Filed Wed, 15 Jul, 2026, 21:22 IST · Source Financial Express · BrandWagon · Updated

Reliance Retail launched WhatsApp-JioMart shopping enabling grocery orders via chat across 260 towns, announced by Isha Ambani at RIL AGM. It also plans FMCG entry rivaling HUL, Dabur, Nestle, and aims to onboard one crore merchants.

Why this matters

Extends Reliance Retail's omni-channel build-out following its WhatsApp-JioMart rollout and FMCG assault on HUL, Dabur and Nestle, alongside its 60% NetMeds parent Vitalic Health buy.

Omni-channel holding steady with 1,067 signals over the past 90 days.