Indian shoppers fuse value with sustainability, pushing brands toward resale, rental and transparency
Opinion piece argues Indian fashion consumers now equate value with sustainability, durability and circular models. With apparel driving 2-8% of global carbon emissions and fibre output hitting 132M tonnes in 2024, brands face pressure to embed responsible sourcing and traceability across the value chain.
Opinion piece on Indian fashion consumers shifting toward sustainability, durability and circular models like resale and rental. Argues brands must embed transparency, responsible sourcing and accessibility across the value chain to align with mindful consumption trends.