Indian luggage buyers pick waterproofing over USB ports; Mokobara, Assembly outscore VIP, Safari on satisfaction
PulseAI survey of 2,000 consumers finds 52% prioritize waterproofing, 51% lightweight, 44% spinner wheels — smart features rank low. VIP and Safari lead recall, but challengers Mokobara and Assembly outperform on satisfaction. Rs 4,001-8,000 is the strongest bracket; 45% willing to spend above Rs 8,000.
PulseAI report finds Indian luggage buyers prioritize waterproofing, lightweight design and wheels over smart features. VIP and Safari lead recall but newer brands Mokobara and Assembly outperform on satisfaction; Rs 4,001-8,000 is the strongest price bracket.
Why this matters
VIP Industries retains strong brand recall alongside Safari, but the PulseAI survey signals a satisfaction gap as digital-first challengers Mokobara and Assembly win on product experience in mid-premium price brackets.
Retail-brand signals steady at 1,331 over the past 90 days.