Indian insurgent consumer brands cross $7.5 bn revenue in FY25, grow 3.75x in five years
Bain-DSG study of 200+ challenger brands finds the cohort outperforming legacy peers 3.3x, with jewellery (6.5x), beauty (6x) and home/wearables (4.5-5x) leading. Quick commerce is fueling the surge, but only 22% of insurgents have crossed ₹500 cr, exposing a persistent scale ceiling.
Bain-DSG report finds Indian insurgent consumer brands crossed $7.5bn revenue in FY25, growing 3.75x in five years. Jewellery, beauty, home/kitchen and wearables lead disruption, fueled by quick commerce, though scaling past ₹500 crore remains rare.