India's insurgent consumer brands hit $7.5B revenue, growing 3x faster than incumbents
Bain-DSG report finds new-age Indian consumer brands scaled from $2B to $7.5B in five years. Jewellery and beauty insurgents outpaced category growth 6-6.5x, riding quick commerce and digital. 22% now cross Rs 500 cr, squeezing legacy FMCG share.
Bain-DSG report: India's insurgent consumer brands hit $7.5B revenue in FY25, growing 3x faster than markets. Jewellery and beauty insurgents grew 6-6.5x category averages, powered by quick commerce and digital channels, pressuring incumbent FMCG players.