Indian AC makers chase Europe export window as record heatwaves drive 2-3x demand
Godrej, Havells, Amber and Blue Star target European AC exports by 2027, leveraging 15-18% lower production costs and PLI backing. Entry hinges on meeting CE/eco-design norms and the region's 80% heat-pump AC mix, while cheaper Chinese and Korean rivals crowd the field.
Indian AC makers Godrej, Havells, Amber and Blue Star eye European exports amid record heatwaves, targeting launches by 2027 after meeting CE/eco-design norms, while facing cheaper Chinese and Korean competition. PLI scheme backs the category.
Why this matters
Godrej continues to balance export ambitions against domestic plays, after its ₹1,500 cr storage arm leaned on home demand amid wobbling Middle East exports and a ₹350 cr Khalapur forklift plant bet on warehousing.
Retail-company signals accelerating at +426200% QoQ.