'Chipflation' hits India: memory price surge to lift smart TV, phone and appliance prices
AI-driven demand has spiked memory-chip costs — eMMC up ~12x, DDR up ~15x — forcing brands like Godrej, Videotex and Wonderchef toward consumer price hikes. Smart TVs could rise ~30%, chip prices up 10-15% this quarter, with appliances set for 1-2% increases near-term.
Rising memory-chip prices ('chipflation') driven by AI infrastructure demand are pushing up costs for smart TVs, smartphones and kitchen appliances in India, forcing brands like Godrej, Videotex and Wonderchef toward consumer price hikes.