India's SMEs shift from suppliers to brand owners in $250B e-commerce push

Indian SMEs are moving from contract manufacturing to brand ownership via integrated digital commerce platforms like Shiprocket, as e-commerce is projected to nearly triple from $90 billion in 2025 to $250 billion by 2030, powered by AI-driven discovery and fulfilment.

— Filed Fri, 10 Jul, 2026, 15:18 IST · Source The Hindu BusinessLine · Updated

India's SMEs are shifting from contract manufacturing to brand ownership via integrated digital commerce platforms like Shiprocket, as e-commerce is projected to nearly triple to $250 billion by 2030, driven by AI-powered discovery and fulfilment tools.

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