India's next e-commerce war has no single winner as quick-commerce reshapes the field
Analysis sees a fragmented market where Amazon, Flipkart, Meesho and Blinkit coexist across premium, value, Bharat and convenience segments. Quick-commerce is emerging as the 'second S-curve' with improving unit economics, even as Amazon India revenue scaled from Rs 2,300 cr to Rs 30,000 cr (FY16-FY25).
Analysis argues India's e-commerce is shifting to a quick-commerce 'second S-curve,' with no single winner. Amazon, Flipkart, Meesho and Blinkit likely coexist across premium, value, Bharat, and convenience segments, with q-commerce showing improving unit economics.
Why this matters
Reinforces Blinkit's quick-commerce lead after 2023 and the multi-winner e-commerce thesis, as quick-commerce players expand into gourmet and squeeze specialist premium grocers.
Retail-company signals accelerating at +813500% QoQ.