India's next e-commerce war has no single winner as quick commerce reshapes the field
Opinion piece argues Amazon, Flipkart, Meesho and Blinkit will coexist rather than crown one victor. Quick commerce pushes into beauty, healthcare and electronics with improving unit economics, prompting incumbents like Amazon Now and Flipkart Minutes to launch instant-delivery offerings.
Opinion piece argues India's next e-commerce battle among Amazon, Flipkart, Meesho and Blinkit won't yield one winner; quick commerce expands into beauty, healthcare and electronics with improving unit economics as incumbents launch instant-delivery offerings.
Why this matters
Follows signals that Blinkit is tipped to hold the quick-commerce lead with 43% upside as Amazon and Flipkart pile in, and that Blinkit outpaces Zepto on profitability despite fewer orders per store.
Omni-channel is steady with 859 signals in the last 90 days.