India's next e-commerce war has no single winner as quick commerce expands the pie
Opinion piece argues Blinkit, Amazon Now and Flipkart Minutes can coexist as instant fulfilment widens the addressable market across grocery, beauty and electronics. Amazon India revenue grew from Rs 2,300cr to Rs 30,000cr (FY16-FY25); Flipkart from Rs 2,000cr to Rs 20,000cr, backed by ~$40bn Amazon investment.
Opinion piece arguing India's next e-commerce battle over quick commerce won't yield a single winner. Blinkit, Amazon Now and Flipkart Minutes can coexist as instant fulfilment expands addressable market across grocery, beauty, electronics and more with improving unit economics.