India’s cinema box office rises 20% as premium formats and tier-2 demand lift multiplexes
India’s January-June box office reached ₹6,665 crore, up 20% year on year. PVR INOX says premium formats now contribute nearly a fifth of its circuit, while Cinepolis India plans to add 40 screens annually amid stronger advance bookings and demand beyond metros.
India’s cinema market posted strong first-half box-office growth, supported by Hindi, regional and Hollywood releases. PVR INOX, Cinepolis India and BookMyShow cite rising tier-2/3 demand, earlier bookings and premium-format adoption, while Cinepolis plans 40 new screens annually.
Why this matters
The box-office lift supports PVR INOX’s recent push into sports, concerts and comedy, planned FY27 screen additions, and its return to profit on higher admissions, ticket prices and F&B spend.
Footfall is steady, with 489 related signals recorded over the past 90 days.