PVR INOX expands alternate-content slate with sports, concerts and comedy
PVR INOX is using its cinema network for live sports screenings, concerts, stand-up comedy and other out-of-home entertainment. Management said IPL and FIFA screenings drew strong audiences and supported profitability, with the FIFA World Cup final attracting about 64,000 attendees.
PVR INOX is expanding alternate content beyond films, using its cinema network for live sports, concerts, stand-up comedy and other out-of-home entertainment. Management said IPL and FIFA screenings drew strong audience response and contributed to profitability.
Why this matters
The alternate-content push adds an attendance lever as PVR INOX returns to profit on higher admissions, ticket prices and F&B spend, and plans 90–100 new screens in FY27 after becoming net cash positive.
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