India is world's fastest-growing beer market in 2024, up 14.6% YoY: Kirin data
Kirin Holdings data ranks India as the fastest-growing beer market globally in 2024 with 14.6% YoY volume growth, even as China (40.5B litres), US (22.3B) and Brazil (15.3B) lead in absolute consumption. Young demographics, rising incomes and urbanisation are pulling global brewers and maltsters toward India as a long-term bet.
India emerged as the fastest-growing beer market globally in 2024 with 14.6% YoY consumption growth, per Kirin Holdings data. Young demographics, rising incomes and urbanisation are drawing global maltsters and brewers to view India as long-term growth bet.
Why this matters
Reinforces India's emergence as the structural growth engine for global beer, even as absolute volumes trail China, US and Brazil. Kirin's ranking validates brewer and maltster capex tilting toward India.
Retail-brand signals steady at 1,787 over 90 days, indicating consistent category coverage.