India becomes Tissot's #3 market as young buyers chase accessible Swiss luxury
Swatch Group's Tissot says India now ranks behind only China and the US, growing 35% annually with April sales up 43% YoY. The brand operates 430+ points of sale and 25 franchise boutiques, scaling via Tata CLiQ and Amazon at CHF 300-1,000 price points targeting first-time luxury buyers.
Tissot says India is now its third-largest market behind China and US, with 35% annual growth, 430+ POS, 25 boutiques, and expansion via Tata CLiQ and Amazon, driven by young accessible-luxury buyers.
Why this matters
Tissot's India ascent reflects Swatch Group's broader pivot toward accessible Swiss luxury in emerging markets, with digital marketplaces like Tata CLiQ and Amazon accelerating reach beyond metro boutiques.
Retail-brand signals steady at 637 over 90 days, showing sustained category activity.
Also reported by
- Mint — Same time