HUL Acquires 90.5% of Minimalist for Rs 2,955 Cr in Landmark D2C Deal
Hindustan Unilever picks up 90.5% stake in Jaipur-based D2C skincare brand Minimalist for Rs 2,955 crore, combining secondary buyouts with primary capital infusion. Among India's largest D2C transactions, the deal is set to close by Q2 2025 and signals deepening FMCG appetite for digital-native beauty brands.
HUL acquires 90.5% stake in Jaipur-based D2C skincare startup Minimalist for Rs 2,955 crore via secondary buyouts and primary capital infusion, one of India's largest D2C deals, expected to close by June 2025 quarter.
Also reported by
- Moneycontrol — Same time
- Moneycontrol — Same time