Hero, Bajaj, TVS bet on premium bikes and EVs as entry-level commuters fade in FY26
Earnings calls from India's top two-wheeler makers point to an 'affordable indulgence' shift: 150cc+ motorcycles, scooters and EVs are pulling demand while sub-125cc commuters weaken. Harley range up 26%, Chetak hit 1 lakh Q4 retails, EV scooter volumes 2.5x YoY, with 9 launches lined up for FY26.
Hero, Bajaj and TVS earnings calls highlight Indian two-wheeler buyers premiumising into 150cc+ motorcycles, scooters and EVs while entry-level commuter bikes weaken, mirroring 'affordable indulgence' spending; manufacturers are doubling down on branding, R&D and premium launches.