Heritage Foods rebuts FSSAI notice over 'Fresh Paneer' labelling
FSSAI flagged Heritage Foods' 'Fresh Paneer' branding as potentially misleading under Schedule V norms. The company defended the claim, citing its refrigerated, preservative-free product and asserting full compliance with mandatory label declarations.
FSSAI issued a notice to Heritage Foods over allegedly misleading 'Fresh Paneer' labelling under Schedule V norms. The company responded, defending the claim as reflecting its refrigerated, preservative-free product and asserting full regulatory compliance and mandatory label declarations.
Why this matters
Follows repeated FSSAI scrutiny of Heritage Foods' labelling, including earlier flags on 'Fresh Paneer' and 'Healthy Happiness' claims, as the company continues to defend its 'Fresh' branding amid the ongoing probe.
Retail-company signals accelerating at +663600% QoQ.
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