Head & Shoulders pushes scalp-first pivot in India, citing 70% dandruff prevalence
P&G's Head & Shoulders is repositioning in India from hair-cleansing to scalp-treatment, promoting Deep Cleanse and 7-in-1 ranges with Piroctone Olamine. The brand cites 70% dandruff prevalence but only 20-30% anti-dandruff shampoo penetration—flagging a category whitespace play in a sponsored ET feature.
Sponsored ET feature promoting Head & Shoulders anti-dandruff shampoos (Deep Cleanse and 7-in-1 ranges) in India, citing 70% dandruff prevalence and pushing Piroctone Olamine-based scalp-first haircare for oily and dry dandruff segments.