HDFC Bank targets seniors and women with two benefit-led savings accounts
HDFC Bank has launched Max for Seniors and Max for Her, bundling higher FD returns, fraud and accident cover, Auto Sweep facilities, and health and lifestyle benefits for two fast-growing banking customer segments.
HDFC Bank launched Max for Seniors and Max for Her savings-account variants, offering cyber protection, Auto Sweep returns, insurance, health and lifestyle benefits. The products target growing participation by senior citizens and women in India’s banking ecosystem.
Why this matters
The launch extends HDFC Bank’s recent Max savings-account rollout while it faces scrutiny over minimum-balance penalties. Related signals reported HDFC’s Max account launch and its FY26 lead in such fees.
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