Havells Q1FY27 profit slides 16% as ad spends double to Rs 286 crore
Havells India posted a 16.49% YoY drop in net profit to Rs 290.38 crore in Q1FY27 despite revenue climbing 19.48% to Rs 6,518.19 crore. Frontloaded advertising and promotion spends of Rs 286 crore compressed EBITDA margin to 7.3%, with EBITDA falling 8.8% YoY. Shares fell ~3%.
Havells India's Q1FY27 net profit fell 16.49% YoY to Rs 290 crore despite 19.5% revenue growth, as advertising and promotion spends doubled to Rs 286 crore, compressing margins on frontloaded brand-building.
Why this matters
The margin squeeze from frontloaded ad spends comes as Havells expands capacity, investing Rs 255 crore to lift Tumakuru cable output 60%, and diversifies via a battery storage tie-up with Norway's Pixii.
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- Financial Express · BrandWagon — Same time