Google Pay brings Gemini assistant to India as it broadens credit partnerships

Google Pay has launched Gemini-powered Ask Google Pay in 13 languages and added SBI Card as the second issuer for its Flex co-branded credit card. The platform also now partners with six lenders for personal loans, extending its push beyond UPI payments into credit and financial discovery.

— Filed Fri, 31 Jul, 2026, 06:26 IST · Source Mint · Updated

Google Pay has launched Gemini-powered Ask Google Pay in India, offering financial-information queries in 13 languages. It is also expanding lending and credit-card partnerships, adding SBI Card to Flex, while seeking privacy-safe ways to scale personal loans.

Why this matters

The move builds on recent Google Pay signals about launching Ask Google Pay and expanding its SBI Card RuPay partnership, adding a broader credit-discovery layer through personal-loan lenders.

Retail-company signals are accelerating, up +255160% QoQ.