Google enters India smart glasses race as Meta holds 85% share; market eyes 16x jump to 3.2M units by 2030
India's smart glasses category is projected to scale 16x to 3.2 million units by 2030. Meta's Ray-Ban partnership commands 85% share in CY2025, with H2 sequential growth of 145%. Google counters via Android XR with Samsung, Gentle Monster and Warby Parker tie-ups, leveraging ecosystem depth against Meta's first-mover lead.
India smart glasses market projected to grow 16x to 3.2 million units by 2030. Meta dominates with 85% India share via Ray-Ban; Google entering with Android XR glasses through Samsung, Gentle Monster, Warby Parker partnerships.
Why this matters
Google extends its hardware-AI playbook into India wearables, following its AI Health Coach launch centralizing wearable data and Universal Cart push. Smart glasses become a new front against Meta's category lock-in.
Retail-brand signals steady at 470 in last 90 days, indicating sustained brand-led activity.