Go Colors pilots 2,000 sq ft full-apparel stores with menswear in Uniqlo-inspired growth reset
After FY26 revenue slipped 1.2% to ₹838 cr and SSSG turned negative at -3.4%, Go Fashion is testing 15-20 larger stores carrying menswear and broader apparel. Chennai pilot already sees menswear at 13-14% share. Leggings have shrunk to 25% of bottomwear from 50% pre-pandemic, forcing the category-killer to broaden beyond its core.
Go Colors is piloting larger 2,000 sq ft full-apparel stores including menswear across 15-20 outlets, inspired by Uniqlo and Westside, to revive growth after FY26 revenue dipped 1.2% and same-store sales turned negative.
Why this matters
Go Colors, long positioned as a women's bottomwear category-killer, is broadening into menswear and full apparel as its core leggings category halves in mix and SSSG turns negative, marking its biggest format shift since IPO.
Retail-brand activity steady at 848 signals over the last 90 days.
Also reported by
- Mint — Same time