Go Colors names Shraddha Kapoor as its first brand ambassador
The women’s bottomwear retailer has launched a comfort-focused campaign with Kapoor as it seeks to broaden its positioning into a comfort-first apparel brand. Go Colors operates more than 800 exclusive stores nationwide.
Go Colors appointed actor Shraddha Kapoor as its first brand ambassador and launched a comfort-focused campaign. The Indian women’s bottomwear retailer, with over 800 exclusive stores, aims to reposition itself as a broader comfort-first apparel brand.
Why this matters
The appointment follows Go Colors’ pilot of 2,000 sq ft full-apparel stores with menswear in a Uniqlo-inspired growth reset, extending its shift from women’s bottomwear toward broader apparel and comfort positioning.
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