GIVA taps Anushka Sharma for Heer jewellery launch, campaign goes viral
GIVA debuted its Heer jewellery line on May 12 with a campaign fronted by Anushka Sharma, marking a rare on-screen appearance. The ad spread rapidly across Instagram and Reddit, drawing nostalgia, fan praise and debate — handing the D2C jeweller outsized organic reach for its premium sub-brand push.
GIVA launched its Heer jewellery campaign featuring Anushka Sharma on May 12, marking her rare on-screen return. The ad went viral across Instagram and Reddit, sparking nostalgia, fan praise and debate over her appearance.