FSSAI serves show-cause notices to alcohol makers over flavour and age claims
The food regulator flagged added flavours mimicking natural taste and unauthorized age claims on alcoholic beverages. Industry bodies CIABC and ISWAI dispute the move as a labelling matter, not safety, and have challenged it in the Bombay High Court. The dispute lands amid a $148.3 billion 2025 market projected to reach $176.2 billion by 2034.
FSSAI issued show-cause notices to alcoholic beverage makers over added flavours mimicking natural taste and unauthorized age claims. Industry bodies CIABC and ISWAI dispute the interpretation, calling it a labelling issue, not safety; matter challenged in Bombay High Court.