FSSAI serves notices to Red Bull, Monster and 4 others over misleading energy-drink claims
India's food regulator has cracked down on at least six energy-drink makers—including Red Bull, Monster, PepsiCo's Adrenaline Rush and Reliance's Campa Energy—over misleading functional claims, tightening oversight of a category worth $1.5 billion in 2025 and projected to hit $2.9 billion by 2034.
FSSAI issued notices to at least six energy-drink makers including Red Bull, Monster, PepsiCo's Adrenaline Rush and Reliance's Campa for misleading functional claims, tightening oversight of India's fast-growing $1.5 billion energy-drinks category.
Why this matters
The notices extend FSSAI's tightening scrutiny of energy-drink labeling, following flags on Red Bull, PepsiCo and Reliance's Campa over misleading claims and disputed 'energy drink' labels.
Retail-brand signals steady at 2,313 over the last 90 days.