FSSAI’s Old Monk action puts alcohol labelling—and flavoured vodka claims—in focus
FSSAI’s scrutiny of rum and whisky labels over flavouring and maturation claims is a compliance signal for alcobev brands. Properly licensed, transparently labelled flavoured vodkas and premixes remain permitted under separate rules.
FSSAI’s action against rum and whisky products using flavourings instead of traditional ingredients or maturation spotlights alcohol labelling compliance. Properly licensed and transparently labelled premix/flavoured vodkas, including mango chilli and minty jamun variants, remain permitted under separate rules.
Why this matters
The action follows recent signals that FSSAI halted select Old Monk and McDowell’s flavoured spirits and barred three Old Monk variants, escalating scrutiny of rum, whisky and flavour claims.
Retail-brand signals are accelerating, up 99,200% QoQ.
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