FSSAI bars three Old Monk variants over rum labelling and flavour rules
FSSAI has banned Old Monk The Legend, Gold Reserve and XXX Matured Rum nationwide, saying spirits with added rum or whisky flavours cannot be sold as standard rum or whisky. Such products must be labelled as rum-flavoured or whisky-flavoured spirit under the 2018 regulations.
FSSAI banned three Old Monk variants nationwide over deceptive labelling and artificial flavours. The regulator said products using added rum or whisky flavours cannot be sold as standard spirits and must be labelled as rum-flavoured or whisky-flavoured spirit.
Why this matters
The labelling action follows a recent signal on tighter rum and whisky rules affecting three Old Monk variants, while Old Monk shortages have already disrupted Maharashtra shelves during monsoon demand.
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