FSSAI puts SAJ Foods on notice over 'Eat Fit' biscuit claims; 7 days to respond
Regulator flagged SAJ Food Products' Eat Fit Digestive Biscuits for allegedly misleading '100% Atta', 'No Added Sugar' and 'Digestive' labelling, citing actual atta content of 72.33%. Company has seven days to reply, with brand trust and shelf positioning at stake.
FSSAI issued a notice to SAJ Food Products over alleged misleading claims on Eat Fit Digestive Biscuits, including '100% Atta', 'No Added Sugar', and the 'Digestive' label. Company has 7 days to respond.
Why this matters
Second regulatory flag on SAJ Food Products' Eat Fit biscuits this cycle, following earlier FSSAI notices on the '100% Atta' claim measuring just 72.33% atta in lab tests.
Retail-brand signal volume steady at 2,004 signals over the last 90 days.