FSSAI puts SAJ Food on notice over 'Eat Fit' biscuit label claims
Regulator flagged 'Eat Fit Digestive Biscuits' for allegedly misleading '100% Atta' and 'No Added Sugar' claims, citing actual atta content of 72.33%. SAJ Food Products has seven days to respond before further action, adding to scrutiny of health-positioned packaged foods.
FSSAI has issued a notice to SAJ Food Products over allegedly misleading claims on its Eat Fit Digestive Biscuits, including '100% Atta' and 'No Added Sugar' labels. The company must respond within seven days or face action.
Why this matters
First major regulatory flag on SAJ Food's 'Eat Fit' line, putting its health-positioned biscuit range under FSSAI scrutiny and raising label-integrity risk for similar packaged food brands.
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