FSSAI notices Red Bull, Monster, Campa, PepsiCo over 'energy drink' label and health claims

India's food regulator has issued notices to Red Bull, Campa Energy Drink, Monster, Hell Energy and PepsiCo's Sting and Adrenaline Rush for using the unrecognised 'energy drink' category and unpermitted health claims, escalating a crackdown on misleading beverage branding.

— Filed Fri, 3 Jul, 2026, 00:33 IST · Source ET Small Business · Updated

FSSAI issued notices to Red Bull, Campa, Monster, Hell Energy and PepsiCo's Sting and Adrenaline Rush over using the unrecognised 'energy drink' category label and unpermitted health claims, part of a broader crackdown on misleading branding.