FSSAI notices 6 energy drink brands including Red Bull, PepsiCo over misleading labels
India's food regulator has issued notices to six energy drink makers—Red Bull, PepsiCo's Adrenaline Rush, Reliance's Campa Energy, Sting, Hell and Coca-Cola's Monster—over 'energy drink' branding and claims, flagging the absence of a defined category standard in India.
FSSAI issued notices to 6 energy drink brands including Red Bull, PepsiCo's Adrenaline Rush, Reliance's Campa Energy, Sting, Hell and Monster over misleading 'energy drink' labeling and claims, citing absence of clear category standards in India.
Why this matters
The action follows a pattern of FSSAI scrutiny on energy drink labeling, with prior notices to Red Bull, Monster, PepsiCo and others over misleading 'energy drink' claims lacking a defined category standard.
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