FSSAI notice on ‘100%’ claims sends Dabur shares down nearly 4%
FSSAI has directed Dabur India to discontinue disputed “100 per cent” claims on products including honey, oils, ghee and coconut water unless they meet compliance requirements. Dabur said it is reviewing the notice as its stock neared its 52-week low.
FSSAI directed Dabur to stop using unsubstantiated “100 per cent” claims on products including honey, oils, ghee and coconut water. Dabur is reviewing the notice. Its shares fell nearly 4%, nearing a 52-week low.
Why this matters
The notice extends a recent pattern of FSSAI orders requiring Dabur to halt sales of foods carrying unsubstantiated or disputed “100%” claims.
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