FSSAI issues notices to Red Bull, Monster, Campa over 'energy drink' labels
India's food regulator has served notices to beverage majors including Red Bull, PepsiCo India, Monster Energy, Hell Energy and Reliance's Campa, flagging misbranding and unpermitted functional or therapeutic claims on 'energy drink' labels—a signal of tighter FMCG enforcement.
FSSAI issued notices to beverage brands including Red Bull, PepsiCo India, Monster, Hell Energy and Reliance's Campa over 'energy drink' labels, citing misbranding and unpermitted functional/therapeutic claims, signaling tighter FMCG enforcement in India.
Why this matters
Extends FSSAI's escalating scrutiny of energy drinks, following earlier notices to 6 brands over misleading claims and its move barring non-compliant drinks from using the 'ORS' label after an 8-year campaign.
Retail-brand signals steady at 2,272 over the last 90 days.