FSSAI Flags Red Bull, PepsiCo, Reliance's Campa Over Misleading Energy Drink Claims
India's food regulator issued notices to six energy drink brands—including Red Bull, PepsiCo's Adrenaline Rush, Reliance's Campa Gold Boost, Sting, Hell and Monster—for misbranding and misleading functional claims, noting there is no notified standard for 'energy drinks'.
FSSAI issued notices to six energy drink brands including Red Bull, PepsiCo's Adrenaline Rush, Reliance's Campa Gold Boost, Sting, Hell and Coca-Cola-backed Monster for misbranding and misleading functional claims, citing no notified standard for 'energy drinks'.
Why this matters
The action extends FSSAI's scrutiny of energy drink labeling, following recent notices to Red Bull, Monster and Campa over 'energy drink' labels and misbranding across six brands.
Retail-brand signals holding steady at 2,276 over the trailing 90 days.