FSSAI flags 15 D2C food brands including Storia, Troovy for misleading 'healthy' and 'organic' claims
India's food regulator has pulled up 15 D2C brands — including Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory — over misleading 'healthy', 'organic', 'vegan' and 'zero maida' labels, ordering strict compliance with labelling norms.
FSSAI flagged 15 D2C food brands including Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory for misleading 'healthy', 'organic', 'vegan' and 'zero maida' claims, directing strict compliance with labelling regulations to prevent consumer deception.
Why this matters
Third FSSAI crackdown in recent weeks on misleading D2C food labels, after earlier notices to Emami, Neuherbs and PLAN B over similar 'healthy' and 'organic' claims.
Retail-brand signals steady at 1,499 over the last 90 days.
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