FSSAI cracks down on 15 D2C food brands over 'healthy', 'organic' label claims
Regulator served notices to Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory among others, flagging misleading 'healthy', 'organic', 'zero maida' and 'vegan' claims. One product cited carried just 4% pomegranate juice. Brands directed to align packaging with labelling rules.
FSSAI issued notices to 15 D2C food brands including Storia, Troovy, Two Brothers Organic Farms, PLAN B and The Health Factory over allegedly misleading 'healthy', 'organic', 'zero maida' and 'vegan' claims, directing strict compliance with labelling regulations.
Why this matters
Third FSSAI crackdown in recent weeks on misleading D2C food labels, after earlier notices to Emami, Neuherbs and 8 other food brands over 'healthy' names and unapproved claims.
Retail-brand signals steady at 1,500 in the last 90 days.