Flipkart widens lead as Amazon Now hits 100 cities and Meesho pushes AI-driven ordering
India's ecommerce race intensifies: Flipkart extends its lead with Myntra dominant in fashion, Amazon Now quick-commerce expands to 100 cities, and Meesho reports 75% of orders now AI-driven. Flipkart ties with India Post's 150,000 outlets, while 66% of new D2C orders come from Tier-II/III cities.
India ecommerce roundup: Flipkart widens lead with Myntra dominant in fashion; Amazon Now expands to 100 cities; Meesho scales AI and BSE MSME partnership; Flipkart-India Post ties; grocery expiry-date disclosure gaps flagged.
Why this matters
Flipkart's widening lead builds on its scale advantage after Walmart's $16bn acquisition signaled India's retail FDI potential, now translating into omni-channel reach rivaling India Post's outlet network.
Omni-channel remains steady with 537 signals tracked over the past 90 days.