Flipkart ties Plus loyalty to monthly Netflix Mobile access
From 1 August, Flipkart Plus members who place four qualifying orders of at least Rs 299 in a month can unlock 30 days of Netflix Mobile. The benefit must be re-earned monthly, positioning streaming access as a repeat-purchase incentive.
Flipkart will reward Plus members completing four eligible monthly orders with 30 days of Netflix Mobile access. Separately, Shoppers Stop and SSBeauty set a Guinness record with a 1,016-lipstick display, promoting their premium beauty assortment.
Why this matters
Flipkart's Netflix reward follows reports that it is eyeing food delivery and renewed focus on Walmart's 2018 $16B Flipkart stake, extending its ecosystem engagement efforts beyond marketplace sales.
Retail-brand is accelerating, up 93,250% QoQ.
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