Flipkart taps Meta to scale creator-led commerce as Gen Z drives half of incremental orders
Flipkart Group has joined Meta's affiliate program, enabling creators to tag Flipkart and Myntra products in Facebook posts and Reels, with Instagram integration to follow. The move targets Gen Z shoppers, who account for 40-45% of incremental e-retail orders, and leverages Meta's 500M Indian users alongside Flipkart's 1.4M sellers.
Flipkart Group partnered with Meta as affiliate partner, letting creators tag Flipkart and Myntra products in Facebook posts and Reels, with Instagram to follow. Targets Gen Z shoppers driving nearly half of incremental e-retail orders in India.