Amazon India plans to combine Pantry and Fresh grocery services
Amazon India’s planned unified grocery offer would initially cover Bengaluru, Delhi, Ahmedabad and Mysore, before extending Fresh to more cities. The move brings Pantry’s packaged-goods range and Fresh’s perishables under one customer journey.
Amazon planned to combine Pantry and Fresh in India, initially covering Bengaluru, Delhi, Ahmedabad and Mysore. Its grocery strategy included partner-store fulfilment, direct farmer sourcing, wider city expansion and potential private labels.